Finance
Banks and financial institutions must differentiate themselves in a highly competitive market by creating and communicating value to their customers and subscribers.
Acquire new customers with unique opt-in experiences and preference centers; grow brand affinity and increase customer lifetime value through targeted, relevant messaging to your customers.
Grow brand affinity
- Opt-in forms and popups
- Social and mobile sign up
- Referral campaigns
Improve NPS scores
- Customer milestone triggers
- Marketing automation
- Community newsletters
Increase engagement
- Onboarding campaigns
- Up-sell loan programs
- Mobile banking promotion
Higher efficiency
- Automated A/B testing
- Exportable real-time reporting
- Workflow approval
Utilities
Utility companies are not only responsible for providing high-quality service, but also valuable content, like efficiency recommendations, to engage customers.
WhatCounts has everything utility marketers need to deliver. From drag-and-drop templates to flexible automated workflows—target customers faster with personalized content tailored to the utility industry.
Provide flexibility
- Opt-in forms and popups
- Social and mobile sign up
- Preference center
Engage audiences
- Content personalization
- Multi-channel automation
- Segmentation
Work efficiently
- Automated A/B testing
- Workflow approval
- Drag-and-drop template creation
Use pre-built content
- Paperless billing sign up
- Call before you dig
- Annual contract benefits
Media & publishing
Print and online publishers are in a unique position needing to acquire and keep the attention of an audience that can be prone
to distractions.
WhatCounts’ email marketing platform
allows media & publishing marketers to grow their audience, increase engagement, conserve marketing resources, and drive more revenue in a single platform.
Audience growth
- Opt-in forms and popups
- Social and mobile sign up
- Subscription centers
Increased engagement
- Content personalization
- Frequency optimization
- Multivariate testing
Improved efficiency
- Content automation
- Workflow approval
- Drag-and-drop template creation
Data-driven revenue
- Data appends and segmentation
- Subscription renewal campaigns
- User profiles
Unified audience database
- CMS and web analytics integration
- Relational database
- Real-time and batch API